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Brand designer Essex Southend-on-Sea

leiGh spiRit co.

As a brand designer in Essex, Southend-on-Sea for Leigh Spirit Co. I start by getting to know the company inside and out. Through a thorough discovery phase, I’ll dive deep into their values, goals, target audience and competition, using research, interviews and discussions with the brand to ensure I fully understand their vision.

Brand designer Essex Southend-on-Sea

seizinG the oppoRtunity

Overcoming Funding Challenges

Leigh Spirit Co. faced a common challenge as a start-up: limited funding. However, they didn’t let it hold them back. My expert branding strategy and sales plan helped them generate revenue through various channels such as their website, local/national events and in-store purchases. 

 

I carefully planned the route to market, focusing on the core market and understanding their needs. Starting with local promotions, they gradually gained traction and expanded to the national market. To accomplish this, I built a strong team with a clear vision and introduced every team member involved to a specific design task. I believe that building strong relationships among the team will only strengthen our ability to create the best possible product.

Freelance Designer Essex Southend-on-Sea sam holland leigh spirit co branding coasters
Brand designer Essex Southend-on-Sea recipe book

Brand designer Essex Southend-on-Sea

Standing Out in a Saturated Market

Leigh Spirit Co. wasn’t afraid to launch their brand in a crowded market and I was thrilled to assist them. To help them stand out, I constantly came up with creative approaches while staying on top of regulatory changes.

 

Their website is their digital home base, where they showcase their personality and values, creating a community of like-minded individuals. Working closely with me, every detail was carefully considered to create a seamless experience for their customers.

 

By aligning their website, products and storefront with their brand identity, they were able to create a cohesive and memorable experience that sets them apart from the competition. This commitment to delivering exceptional quality and service ensures that Leigh Spirit Co. stands out in the saturated market.

Brand designer Essex Southend-on-Sea

outlininG
the solution

Effective Ways to Collaborate with a Remote Team

Collaborating with a remote team can be challenging, but I know how to make it work. The key is to respect everyone’s strengths and differences, which only serves to complement each other. Regular check-ins, video calls and studio visits ensure that everyone stays on the same page. Despite hectic schedules, the team still works together to achieve the best results.

 

As a designer, I play a crucial role in product development, ensuring that every product is cutting-edge and future-proof. This approach keeps the brand ahead of the competition, allowing it to grow and evolve.

 

Consistency is key for this brand, but they also understand the importance of innovation. Their collection includes Old Leigh Rum in White, Dark and Aged varieties, Crowstone Vodka, Estuary Gin and miniature editions of all of the above, as well as Sipping Tonics that complement the varieties of Old Leigh Rum.

Brand designer Essex Southend-on-Sea recipe cover
Brand designer Essex Southend-on-Sea leigh brand

Brand designer Essex Southend-on-Sea

Crafting a Unique Brand Story

At Leigh Spirit Co., they believe in the power of storytelling to connect with customers on a deeper level. By collaborating with local artists and creatives, they help bring unique stories to life through stunning visuals, messaging and voice.

 

Attention to detail is key and we ensure every aspect of the brand reflects its personality and values, from bespoke illustrations to carefully chosen bottle designs.

 

The user-friendly design is compatible with standard devices and software, making it easy for the brand to maintain their online presence in-house. I pride myself on providing quick and effective solutions to keep the project on track, so the team can focus on what they do best – creating exceptional spirits.

Brand designer Essex Southend-on-Sea

the chAnGinG MARket

Sustainable Spirits, Strong Connections & Buzz-Worthy Products

I’ve developed a brand story for Leigh Spirit Co. that truly resonates with their audience and highlights their unique selling points. Their commitment to sourcing only the highest quality small-batch spirits and their dedication to sustainable and local practices are showcased to ensure their brand stands out from the competition.

 

Through the innovative marketing approach, I’m revolutionising the way followers interact with the brand, building strong connections and fostering engagement between the brand and its audience. By actively listening to feedback, I enhance the brand experience and create visually stunning products that generate buzz and user-generated content, effectively promoting the brand.

Brand designer Essex Southend-on-Sea

the peRfect pRoduct

Brand designer Essex Southend-on-Sea

GoAls foR GRoWth

Leigh Spirit Co.’s Rapid Rise to Success

Leigh Spirit Co. has achieved phenomenal growth month after month, thanks to their commitment to quality products and services. Their success is evident through their increased customer base and revenue. 

 

The expansion of their brand into three locations including a distillery and two bars, highlights their dedication to delivering unforgettable experiences to their customers. Their commitment to innovation has led to an impressive expansion of their product line from three to over ten in just one year.

+961% Increase in Impressions

12/03/2021 – 12/06/2021
vs.
12/03/2022 – 12/06/2022

 

3 month comparison, year-on-year

+590% Increase in Clicks

12/03/2021 – 12/06/2021
vs.
12/03/2022 – 12/06/2022

 

3 month comparison, year-on-year

Brand designer Essex Southend-on-Sea

leARn MoRe

Leigh Spirit Co.

So if you’re looking for a spirit that’s as upbeat, confident, and full of life as you are, look no further. Trust me, once you’ve tried their products, you won’t want to go back to anything else. Cheers to good times and great spirits!

 

https://leighspirit.co.uk

 

Branding

My approach to design is all about creating a balance between form, function and emotion. I believe in creating something that people will connect with on a personal level.

 

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