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Branding Designer Essex Southend-on-Sea

bRAndinG desiGn

As a branding designer in Essex, Southend-on-Sea, I understand that individual design assets are important, but they must also work together to create a cohesive brand identity. That’s why I take a holistic approach to branding and I work closely with my clients to ensure that every aspect of their brand is consistent, relevant and accurate.

Branding Designer Essex Southend-on-Sea

seizinG the oppoRtunity

Simplify Your Branding with Coherent Guidelines

Looking to simplify and streamline your branding approach? 

 

I specialise in providing comprehensive branding guidelines that will help you achieve success. I understand that branding can be a complex and daunting task, but neglecting it can have negative effects on your goals. On the other hand, overdoing it can be just as detrimental. 

 

That’s why I take a balanced approach to branding, working closely with you to develop a comprehensive marketing strategy that aligns with your story.

Branding Designer Essex Southend-on-Sea sam holland konomeriet

Branding © Kondomeriet

Branding Designer Essex Southend-on-Sea sam holland contego brochure

Branding © Contego

Branding Designer Essex Southend-on-Sea

Building a Strong Brand for Long-Term Customer Loyalty

My future-focused and brand-focused approach is designed to help you communicate your value proposition and personality effectively.

 

I emphasise precise positioning, a strong product portfolio and compelling communication to create a long-term strategic direction for your brand. My goal is to differentiate you from your competitors, attract more followers at a lower cost per acquisition and build loyalty with your customer base.

 

Let’s work together to build a brand that will bring you long-term ROI.

Branding Designer Essex Southend-on-Sea

The Strongest & Most Relevant Brands Outperform Every Market Index

I measure this against 10 factors:

 

  • Clarity
  • Commitment
  • Governance
  • Responsiveness
  • Authenticity
  • Relevance
  • Differentiation
  • Consistency
  • Presence
  • Engagement
Branding Designer Essex Southend-on-Sea contego cards

Branding © Contego

branding design agency uk frequencia author studios

Branding © Frequencia

Branding Designer Essex Southend-on-Sea

outlining the solution

Embrace the Digital Era with Authentic Branding

Authenticity is key in today’s digital era and I know just how to use it to your advantage. I bring passion, originality and experience to the table, using data analysis and exploring all the options to deliver the best results for you.

 

Social media has levelled the playing field and your audience has the power to choose what they want to see. That’s why I use a component-based brand system, creating a suite of assets that will be used across all channels for consistency in messaging and branding. From logos to colours, typography and imagery, I provide cohesive assets that will elevate your website, social media, email marketing and more.

Branding Designer Essex Southend-on-Sea

the deliVeRy Model

Consistency is Key

My model consists of delivering a consistent message and experience to your audience across all touchpoints, including your website, social media, packaging and in-store displays. This aim builds trust, loyalty and recognition, which leads to increased sales and long-term success for your brand.

Research

  • Clarify vision, strategies, goals and values.
  • Interview management.
  • Assess existing information.
  • Research stakeholders’ needs and perceptions.
  • Marketing, competitive, technology, legal and language audits.
  • Evaluate brand architecture.

Clarify Strategy

  • Synthesise learnings.
  • Clarify brand direction.
  • Develop a positioning platform.
  • Create brand attributes.
  • Develop key messages.
  • Write a brand brief.
  • Create a naming strategy.
  • Write a creative brief.

Design Identity

  • Visualise the future.
  • Brainstorm the big idea.
  • Design brand identity system.
  • Explore key applications.
  • Finalise brand architecture.
  • Present visual strategy.
  • Achieve agreement.

Touchpoints

  • Finalise identity design.
  • Develop look and feel.
  • Initiate trademark protection.
  • Prioritise applications.
  • Design integrated systems.
  • Apply brand architecture.

Manage Assets

  • Build synergy around your brand.
  • Develop launch strategy.
  • Initial internal launch.
  • External launch.
  • Develop standards and guidelines.
  • Nurture brand champions.
branding design agency uk midnight awl author studios

Branding © Midnight Awl

Branding Designer Essex Southend-on-Sea

the chAnGinG MARket

The Future of Branding – Disruptive & Empathetic

I believe in the power of crafting a relatable narrative that aligns with your values.

 

To achieve this, I take an authentic and disruptive approach that embraces imperfection and empathy. By prioritising your prospective buyers, I’ll develop a brand that resonates with them and drives social sharing.

 

I’m committed to creating an open dialogue and encouraging feedback to continuously learn and grow. With a humble attitude and a focus on the customer experience, I’ll work with you to create a brand that truly stands out.

Branding Designer Essex Southend-on-Sea

The Rising Value of Intangible Assets: Why a Strong Brand is Crucial for Business Success

A study by Ocean Tomo found that intangible assets now make up 84% of the value of the S&P 500 index, up from 17% in 1975. This shift is driven by a number of factors such as the rise of the knowledge economy, the globalisation of business and the increasing importance of intellectual property.

 

Intangible assets include patents, trademarks, copyrights and brands. While it’s difficult to put an exact figure on the value of a brand, it’s clear that it plays a significant role in a company’s overall worth. A study by InterBrand and S&P Global found that the top 39 global brands are worth an average of 26% of their intangible assets. This means that for every $100 of a company’s intangible assets, $26 can be attributed to the brand alone. 

 

A strong brand, therefore, will have a significant impact on a company’s value.

Source: Intelligible Asset Market Value Study by Ocean Tomo, 2017

S&P 500 Market Value in Percentages from 1975 to 2015

Tangible Assets

Intangible Assets

Branding © Leigh Spirit Co.

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Branding Designer Essex Southend-on-Sea

the peRfect pRoduct

Building a Brand Identity

Your brand’s communication strategy is critical to building a strong and consistent message that resonates with your audience. I can help you make the right decisions on how, what, where, when and to whom you communicate your message.

 

By implementing a well-executed branding strategy, your brand equity will grow. The added value to your products or services allows you to charge a premium compared to unbranded products. Your audience will recognise and be willing to pay more for your high-quality brand. This also increases customer loyalty and positive word-of-mouth marketing, resulting in repeat business and continued growth.

Branding Designer Essex Southend-on-Sea sam holland the confession

Branding © Picador