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Search Engine Optimisation Essex Southend-on-Sea

esseX MAintenAnce

When Essex Maintenance reached out to me for help with their SEO, I conducted an audit of their current website to identify any areas where improvements could be made. I dove into their website’s technical SEO, on-page optimisation and off-page optimisation to get a comprehensive understanding of where they stood.

Search Engine Optimisation Essex Southend-on-Sea

seizinG the oppoRtunity

Avoiding the Pitfalls of Quantity Over Quality in Website Content

I noticed that Essex Maintenance was struggling with their SEO due to several issues. One of the main problems was having too much duplicate content across multiple sites, which hurt their search engine ranking.

 

Additionally, they lacked relevant content that was tailored to their target audience, decreasing their chances of showing up in search results. The poor user experience (UX) on their website also discouraged visitors from engaging with their services.

 

The website was difficult to navigate and loaded slowly, leading to a loss of potential followers. Another challenge was prioritising quantity over quality when it came to content writing, as they lacked writing experience. 

Search Engine Optimisation Essex Southend-on-Sea essex maintenance seo mobile
Search Engine Optimisation Essex Southend-on-Sea essex maintenance seo tablet

Search Engine Optimisation Essex Southend-on-Sea

outlininG
the solution

Staying Ahead of the SEO Game

I understand the importance of staying up to date with the ever-changing world of SEO. By conducting thorough research and mapping out ideas, I can create a content schedule that reflects my client’s values and personality, helping them stay ahead of the curve.

 

It’s important to keep in mind that SEO is a long-term investment and while it may take up to six months to fully see the results of your efforts, you can expect to see small increases in traffic after just a few months of focused SEO work.

Search Engine Optimisation Essex Southend-on-Sea

The Four Essential Components of a Strong SEO Strategy.

I know the importance of tracking and reporting progress to ensure my clients are on the right track. I use tools like RSS feeds and social bookmarking to promote their website and build links to their site.

 

Improving their site’s visibility in search engines was crucial, which included optimising their technical SEO by ensuring their website was indexed, fixing any crawl errors, improving site speed and implementing HTTPS and AMP.

 

I conduct a usability check to ensure that users can easily achieve their desired goals on the website. Repeat users will find the website easy to use and recommend it to others. Lastly, link building is essential, and I use content marketing strategies like creating infographics to make complex information more digestible for users and acquire links from other websites.

Search Engine Optimisation Essex Southend-on-Sea essex maintenance seo laptop 2
Search Engine Optimisation Essex Southend-on-Sea essex maintenance seo phone 2

Search Engine Optimisation Essex Southend-on-Sea

the chAnGinG MARket

Navigating the Rapidly Changing SEO Landscape

I know how important it is for plumbing services to keep up with the latest trends in SEO. In today’s market, local search is critical for plumbing companies to gain an edge over their competitors. With website optimisation, content marketing and social media marketing, plumbing companies can build a strong online presence.

 

On the other hand, national plumbing companies need to focus on building a strong brand that is recognisable and trusted by consumers across the country. Regardless of the size of the company, it’s crucial to stay up-to-date with the latest changes in Google’s search algorithms to attract new followers and maintain their online presence.

Search Engine Optimisation Essex Southend-on-Sea

the peRfect pRoduct

Search Engine Optimisation Essex Southend-on-Sea tablet 2

Search Engine Optimisation Essex Southend-on-Sea

GoAls foR GRoWth

How Essex Maintenance Skyrocketed to the Top of Their Online Competitors.

The page authority has skyrocketed by an impressive 45%, while the domain authority has seen an impressive 40% increase. But that’s not all – they’ve also experienced a whopping 105% increase in clicks when we compared March 2019 to March 2020 and a staggering 451% increase in impressions.

 

And the good news keeps on coming. 

 

Despite being listed as the 17th competitor at the start of our journey, Essex Maintenance has made a huge leap to #5 in just 3 months. This incredible achievement was made possible by my commitment to a properly formatted site and link building with other profiles, all measured using global standards – no internal tools that manipulate results here!

+45%

Increase in page authority score

+40%

Increase in domain authority score

+105%

Increase in website clicks

 

March 2019
(old website)
vs.
March 2020

+451%

Increase in website impression

 

March 2019
(old website)
vs.
March 2020

#5 out of 20

The business was originally listed at position #17 out of 20 compared to it’s competitors, jumping 12 positions in 3 months.

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Search Engine Optimisation Essex Southend-on-Sea

leARn MoRe

Essex Maintenance

Essex Maintenance Ltd. takes great pride in their work and as a result, they’ve developed an excellent reputation for quality and reliability in plumbing and heating services throughout the region.

 

https://essex-maintenance.co.uk/

 

SEO

Get ready to climb the search engine ladder with my SEO services! I’ll help you get the visibility you need to stand out in a crowded online world.

 

Learn more >