freelance designer essex southend on sea sam holland author wired logo

Web Design Essex Southend-on-Sea

diAMond boutique

When Diamond Boutique approached me for their website design, the first thing I did was to get a clear understanding of their brand goals, target audience and competitors. By doing so, I was able to identify the message they wanted to convey through their website and develop a creative brief that outlined all the requirements for the project.

Web Design Essex Southend-on-Sea

seizinG the oppoRtunity

Polishing the Past

When I first saw the diamond jewellery website, I could tell it was in dire need of an upgrade.


The site was slow to load, had inconsistent branding and lacked clear direction for visitors.


It was also not mobile-friendly, making it inaccessible and unengaging for potential followers on-the-go.

diamond boutique website design featured author studios
Web Design Essex Southend-on-Sea diamond boutique website design tablet

Web Design Essex Southend-on-Sea

the solution

Making Shopping Seamless & Stress-Free

I understand how important it is to make the diamond jewellery shopping experience as stress-free and seamless as possible for customers. That’s why I created a 24-hour online live chat service on their website to keep my clients connected with their customers around the clock.


By making the website more accessible, I’m not only making it more inclusive but also more user-friendly for everyone. My ultimate goal is to create a bond with the audience and I know that a great delivery process is an essential part of achieving that.

Web Design Essex Southend-on-Sea

From Discovery to Deployment

I approach every design project with a comprehensive process that starts with discovery. By conducting focus groups, interviews and surveys, I gather valuable information about my users’ needs and preferences. I also conduct a usability audit and a gap assessment to identify areas where the design can be improved.


In the define phase, I generate ideas using brainstorming techniques, create user profiles and define the product requirements based on user needs. Next, in the design phase, I prototype and test my ideas, ensuring both functionality and visual appeal.


Finally, I deploy the design to ensure standards compliance, accessibility testing and user training. I also conduct a usability check to make sure that the product meets my users’ needs.

Web Design Essex Southend-on-Sea diamond boutique website design laptop 2
Web Design Essex Southend-on-Sea diamond boutique website design mobile 2

Web Design Essex Southend-on-Sea

the chAnGinG MARket

Adapting to New Technologies & Standing Out in a Crowded Field

With the constant evolution of social media and mobile devices, it’s vital for brands to stay up-to-date with new technologies and platforms to engage with their followers in innovative ways. Building strong relationships with influencers and industry leaders is also essential to stay ahead of the competition.


In addition, the market is saturated with brands, making it difficult to stand out while keeping products both high-quality and affordable. That’s why creative marketing strategies and monitoring of pricing strategies are crucial in responding to market trends and consumer demand.


With my expertise and creative mindset, I can help brands overcome these challenges and develop effective strategies to reach their target audience and stay ahead of the curve.

Web Design Essex Southend-on-Sea

the peRfect pRoduct

Web Design Essex Southend-on-Sea tablet 2

Web Design Essex Southend-on-Sea

GoAls foR GRoWth

The Ultimate Destination for Dazzling Diamonds

The website has seen tremendous growth in recent months, with a remarkable decrease in bounce rates from 60% to 48%.


My efforts have paid off with a 0.6% increase in conversions, showcasing their commitment to delivering exceptional customer satisfaction. I am thrilled to share that their online traffic has increased by 12%, indicating their ever-growing popularity in the world of diamond jewellery.

From 60% to 48%

Bounce Rate


Traffic Increase

Web Design Essex Southend-on-Sea diamond boutique laptop

Web Design Essex Southend-on-Sea

leARn MoRe

Diamond Boutique

Diamonds boutique offers a wide collection of diamond jewellery in UK. They have a range of engagement, coloured gemstone & wedding rings.



I will collaborate with you to understand your needs and execute on the vision to create a website that achieves your business goals.


Learn more >